Privacy Policy
SIFT HEALTHCARE WEBSITE PRIVACY POLICY
Last Updated: April 2026
This Privacy Policy describes how Sift Medical Data, Inc. d/b/a Sift Healthcare (“Sift,” “we,” “us,” or “our”) collects, uses, and shares information when you visit sifthealthcare.com (the “Site”). This Site is a public informational website and is not a portal to any Sift Healthcare product or customer tool.
By using this Site, you accept this Policy. If you do not agree, please do not use the Site.
Who We Are
Sift Medical Data, Inc. is a Wisconsin corporation headquartered in Milwaukee, Wisconsin. Our primary business is providing revenue cycle management technology to healthcare organizations. This policy applies to our public website only and does not govern data processed within our products.
Information We Collect
Information you provide voluntarily
If you submit a form on this Site — such as a contact or demo request — we collect the information you provide, which may include your name, email address, job title, organization, and phone number. You are not required to submit any form to browse the Site.
Information collected automatically
When you visit the Site, certain information is collected automatically through cookies and tracking technologies. This includes your IP address, browser type, device type, pages visited, time spent on pages, and referring URL. This information is collected by us and by third-party tools described below.
Third-Party Tools and Tracking
We use the following third-party tools on this Site. Each has its own privacy practices, which we encourage you to review.
Google Analytics 4 (Google LLC) We use Google Analytics to understand how visitors use our Site, including pages visited, session duration, and traffic sources. Google Analytics uses cookies and may collect demographic and interest data on a non-personalized basis. Google may use this data in accordance with its own privacy policy. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
Google Ads We use Google Ads conversion tracking to measure the effectiveness of our advertising. This may result in cookies being placed when you arrive at our Site via a Google ad.
LinkedIn Insight Tag (LinkedIn Corporation) We use the LinkedIn Insight Tag to enable conversion tracking, retargeting, and analytics related to LinkedIn advertising campaigns. This tool may collect data about your LinkedIn profile if you are logged into LinkedIn while visiting our Site. You can opt out of LinkedIn’s use of this data at linkedin.com/psettings/guest-controls.
HubSpot (HubSpot, Inc.) We use HubSpot for marketing and contact management. HubSpot’s tracking code may collect information about your visit and associate it with any form submissions you make on this Site. If you submit a form, your information will be stored in HubSpot in accordance with HubSpot’s privacy policy.
Dealfront (Dealfront Group GmbH) We use Dealfront to identify the companies — not individuals — visiting our Site based on IP address lookup. Dealfront does not identify you as a named individual; it identifies organizational network information. You can learn more about Dealfront’s data practices and opt out at dealfront.com/privacy.
Cookies
Cookies are small text files placed on your device by websites you visit. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period).
Cookies on this Site fall into the following categories:
- Strictly necessary — required for the Site to function
- Analytics — help us understand how visitors use the Site (Google Analytics)
- Marketing — used to deliver relevant advertising and track campaign performance (Google Ads, LinkedIn, HubSpot, Dealfront)
You can control cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. [We are in the process of implementing a consent management tool that will allow you to accept or decline non-essential cookies when you first visit the Site.]
California Residents — CCPA Notice
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale or sharing of your personal information.
We do not sell your personal information for money. However, some of our use of third-party tracking tools may constitute “sharing” of personal information under CCPA for cross-context behavioral advertising purposes.
To submit a privacy request or opt out of tracking, contact us at [privacy email address] or use the cookie preference controls on this Site [once implemented].
We will respond to verified requests within 45 days.
Other U.S. State Privacy Laws
Similar rights may apply to residents of Colorado, Connecticut, Texas, Virginia, and other states with comprehensive privacy laws. We will respond to verified requests from residents of those states consistent with applicable law.
Data Retention
We retain information collected through this Site for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and support our business operations. Form submission data retained in HubSpot follows HubSpot’s data retention practices and our own CRM management policies.
Children
This Site is not directed to children under 13. We do not knowingly collect personal information from children under 13.
External Links
This Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.
Changes to This Policy
We may update this policy periodically. If we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy from time to time.
Contact Us
For privacy-related questions or requests:
Sift Healthcare 220 East Buffalo Street, Second Floor Milwaukee, WI 53203 [privacy@sifthealthcare.com ]
