Sift CEO Perspectives Archives

CEO Perspectives: Hospitals Think They’re Maximizing Revenue. They’re Only Measuring Half Of It.

CEO Perspectives: Hospitals Think They’re Maximizing Revenue. They’re Only Measuring Half Of It.

CDI programs track revenue captured, not what the payer actually lets a health system keep. Sift's CEO, Justin Nicols on the measurement gap that erases net revenue and why CDI vendors don't flag it.

July 17, 2026

CEO Perspectives: Why the Revenue Cycle Industry Isn’t Designed to Fix the Revenue Cycle

Sift CEO Perspectives

CEO Perspectives: Why the Revenue Cycle Industry Isn’t Designed to Fix the Revenue Cycle

Denials are unequivocally one of the biggest problems for US health systems. But across the revenue cycle industry, most technology companies and outsourcing firms are not economically incentivized to solve the denial problem. They’re incentivized to make it manageable. The...

May 15, 2026

CEO Perspectives: Health Systems Are Wrong About Their Denial Rates

Denials Sift CEO Perspectives

CEO Perspectives: Health Systems Are Wrong About Their Denial Rates

I don’t mean that to be provocative, I mean it literally. The number any given hospital revenue cycle team reports as its denial rate is almost certainly not its denial rate. Upstream Revenue Loss Most health systems measure denials through...

April 24, 2026

Category: Sift CEO Perspectives

CEO Perspectives: Hospitals Think They’re Maximizing Revenue. They’re Only Measuring Half Of It.

CEO Perspectives: Why the Revenue Cycle Industry Isn’t Designed to Fix the Revenue Cycle

CEO Perspectives: Health Systems Are Wrong About Their Denial Rates

Hidden Denials Your Reports Miss: Aetna Medicare Underpayments

Marketing View: The Best AI in Your Revenue Cycle Should Be Invisible

CEO Perspectives: Hospitals Think They’re Maximizing Revenue. They’re Only Measuring Half Of It.

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